Specifically, the popularity of 'things', such as music, books, and probably most relevant for sirlin.netters, games. So I found this article, and accompanying Slashdot post. Basically, it confirms what we already (should) know. What becomes the most popular is pretty much arbitrary and random. Furthermore, popularity snowballs. The most popular become more and more popular, leaving the others further and further behind. But, can this effect possibly limited so that the best become the most popular consistently? The Slashdot post explores some ideas about that. If you were making say, a game download service similar to Xbox Live. How would you ensure that the best games would become most popular? How do you even define best? Also, have this somewhat related article because I thought it was interesting.